Surprise Good Sellers
1. Silver shifters. Twelve or thirteen years ago when we had to have these made because we’d run out of SunTour Sprint shifters (of which the Silver shifter is a copy, with SunTour’s assistance and blessing) and Shimano shifter pods (which, I forget how we got them, but we did)—-when that supply ran out, we went to SunTour who said Nah, we don’t want to get into that again, but we’ll help whoever you can talk into it. That was Dia-Compe, aka Dia-Tech, and the two of them combined their brains and resources and copied the Sprints exactly. The tooling cost us $9,000 back then, and it seemed dumb at the time, but we did it, and over the years, Silvers have been our best-selling shifter. I thought, “How many people will buy non-idexable shifters? Maybe three hundred over six years, if we’re lucky.”We sell about 250 a year, though, almost equally divided between downtube style and bar-enders..